Imagine the social problems in your community. Consider the culture that
sustains these problems, such as underage drinking, smoking, and obesity.

Now, imagine a strategy that shifts culture, reversing its influence on risk behaviors. Imagine people choosing to change their behaviors passionately. Imagine a culture emerges that sustains the behavior and fortifies profound social change.

This is possible with Social Branding®.

The Social Branding Dogma is the most comprehensive guide on creating and managing a Social Branding® campaign. It combines theories and strategies from psychology, sociology, and commercial marketing to create a powerful approach to social change. It translates the intuition-based world of commercial marketing and branding into a clear, measurable, and scientific process to change behavior. The same branding strategies utilized at Apple, Starbucks, and Nike can be used in your community to reduce risk-behaviors.

Author Jeffrey W. Jordan and the Rescue SCG team bring you the strategies being implemented in today’s world. Combining his education in marketing with his years in public health, Jordan translates the language of branding. Learn to change the cultural norms that sustain risk behaviors through the individuals in your population—and without millions of dollars.

Examples include tobacco and alcohol prevention, promoting after school programs, promoting physical activity and promoting wellness.

Populations reached by current Social Branding campaigns include tweens (10 - 14) teens (14 - 19), and young adults (18 - 24).

Organizations nationwide incorporate Social Branding® including the Campaign for Tobacco-Free Kids, The BACCHUS Network, the Virginia Tobacco Settlement Foundation, and the American Lung Association.

This is your chance to learn firsthand from the creators of Social Branding® how to ignite passionate, visible, and sustainable population-based behavior change.